Bhagavad Gita 7.25

नाहं प्रकाशः सर्वस्य योगमायासमावृतः।मूढोऽयं नाभिजानाति लोको मामजमव्ययम् ॥७.२५॥

nāhaṃ prakāśaḥ sarvasya yogamāyāsamāvṛtaḥmūḍho’yaṃ nābhijānāti loko māmajamavyayam

I am not manifest to all, veiled as I am by the Yoga-Maya. This deluded world does not know Me, who am unborn and imperishable.

गीता